4. After service-specific intake
Stronger first draftI would start with a recovery-focused audit, define the highest-impact fixes first, and shape the retainer around page priorities, migration follow-up, and a monthly reporting rhythm so progress feels measurable from month one.
5. After quick refine
Clarify month-one prioritiesFor the first month, I would prioritize migration recovery checks, indexation cleanup, and the top product and blog pages first, then roll that into a retainer with clearer reporting so the founder can see exactly what changed and why it matters.